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Shelf Space Building Toys

April 3, 2014

Mattel agrees to buy Mega Brands for US$ 460 million, it was released in February.  How will it change the toy landscape?  Mega Bloks will fulfill the building toys product line that Mattel wants. It's faster and easier this way for Mattel since it might take years to become expert in building toys. Also, Mattel will definitely gain much more international market strength after this move. For building toys competition with their rival Lego, quality and innovation are still the key.    

posted by Carey / herodesignstw.com 

 

Mattel’s Mega Brands deal to challenge Lego     Mar. 03, 2014 / Taipei Times News 

http://www.taipeitimes.com/News/biz/archives/2014/03/03/2003584729

 

Graphic Source: Klosters Retailer Panel

 

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